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Luis Arévalo has spent over three decades collaborating with global giants in the Personal Care, HomeCare, and Food sectors. His career includes key roles at renowned companies such as Kimberly Clark, Colgate-Palmolive, Kellogg, and Mondelez. Currently, he is the founder of Cervecería Genial and a consultant specializing in packaging, with a focus on design, packaging engineering, innovation, and sustainability. 

Luis's educational background is in Industrial Design, complemented by diplomas in Design Thinking and as a Beer Sommelier. Additionally, he holds master’s degrees in Marketing and Innovation.  

Luis is a firm believer that, Design drives innovation, Innovation powers brand, brand builds Loyalty and loyalty sustains profits. 

His unique perspective as a designer enables him to develop innovative strategies in complex, global organizations. He combines technology and business strategies with a humanized approach to elevate the consumer experience. 

Luis has made a significant impact as an international speaker, sharing his vast knowledge in prestigious forums around the world. His career has taken him to key cities such as Berlin, Frankfurt, Brussels, Boston, Las Vegas, Chicago, San Antonio, Orlando, Santiago de Chile, São Paulo, and Mexico City. In these settings, Luis has presented on crucial contemporary topics, including, Innovation, Design, Sustainability, Entrepreneurship and Brand Strategy 

Luis is also an accomplished author with two notable books: "Innovation Against the Bureaucratic Octopus": An exhaustive exploration of the complex relationship between innovation and bureaucracyand "Beer with Style: Designs that Speak": A reflection of his more than 30 years of experience in packaging design, where he shares his passion for craft beer and design. 

Luis Arévalo is a leading figure in the fields of Design and Packaging, recognized for his innovative approach and unwavering commitment to sustainability. His work continues to influence and inspire, driving forward-thinking solutions and fostering a deeper appreciation for the role of design in business and consumer engagement.